U-Power Group is the obvious result of a series of sales, marketing and product quality policy initiatives that have received positive feedback from the market, confirming the validity of the strategy implemented and the reputation of the Brands represented.
A long history of success that started with the acquisition by P.F. Uzzeni of the company founded by his father, Almar, and which, over time, led to the registration of the Aimont brand. After Almar was sold to the investment fund CVC Capital Partner and the JAL Group was created - which also includes the main European competitors Jallatte and Lupos – P.F. Uzzeni founded U-Invest and left the JAL Group.
This is when the production, distribution and marketing of U-Power safety footwear began, which gained a leading position in the European market immediately. In 2013, U-Invest acquired the main assets and brands of the JAL Group, including the Brands Jallatte, Aimont and Lupos, and in 2017 U-Power launched the innovative Red Lion range. Since 2019, it is a market leader in the safety footwear sector in Europe.
This is when the production, distribution and marketing of U-Power safety footwear began, which gained a leading position in the European market immediately. In 2013, U-Invest acquired the main assets and brands of the JAL Group, including the Brands Jallatte, Aimont and Lupos, and in 2017 U-Power launched the innovative Red Lion range. Since 2019, it is a market leader in the safety footwear sector in Europe.
