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IDENTITY AND NUMBERS
Group Profile
An international group that combines innovation, sustainability and market leadership, growing solidly and generating shared value.
Innovation and responsibility
The Group continuously reinvents and develops, while remaining true to its philosophy and mission. It operates in a sustainable and transparent manner, creating social value and guaranteeing solid economic results over time.
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Leadership and growth
U-Power Group is the European leader in safety footwear and has expanded its commitment by entering thetechnical workwear sector, with steadily growing results.
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REVENUE DEVELOPMENT SINCE THE FOUNDATION OF THE GROUP IN 2006
Turnover development
REVENUES BY GEOGRAPHICAL AREA
Italy
France
Germany
Spain
UK
Rest of the World
| 2022 | 2023 | 2024 | |
|---|---|---|---|
Italy | 136.1 Mln € | 125.5 Mln € | 148.6 Mln € |
France | 63.4 Mln € | 69.5 Mln € | 96.1 Mln € |
Germany | 16.3 Mln € | 22.2 Mln € | 14 Mln € |
Spain | 21.7 Mln € | 25.6 Mln € | 30.3 Mln € |
UK | 6.6 Mln € | 7 Mln € | 6.5 Mln € |
Rest of the World | 28.4 Mln € | 35.9 Mln € | 12.6 Mln € |
Where our success comes from
The key elements of the Group's success are:
01
A portfolio of complementary brands characterised by a wide variety of products that meet the highest safety requirements.
02
A range of products with the best technical and quality features, as well as comfort, combined with Made in Italy design.
03
Strong brand awareness supported by effective communication strategies.
04
An R&D sector of excellence that ensures flexibility and rapid response, launching new styles to meet market needs.
05
State-of-the-art production and logistics combined with a wide geographical coverage, thanks to a capillary distribution network.
GROUP STRUCTURE
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The Group's strategic directions for reconfirming and strengthening business growth are mainly:
Consolidation of leadership position in key safety footwear markets
The Group intends to pursue its growth strategy by further consolidating its position in the safety footwear market in the countries where it holds a significant position, namely:
Leadership in Italy and France, where it has a market share of 36% and 24% respectively;
In Spain, where it is the fourth player with an 8% market share.
Further expansion in European markets with high growth opportunities
The Group aims at further expansion in the safety footwear sector in Europe under the U-Power brand, exploiting a well-tested business style and the results achieved both in Italy and abroad.
In particular, significant growth in Germany - which is the prime European market with a share of about 22% in value terms - and the UK market become the primary objective.
Expansion into complementary sectors
U-Power Group aims to diversify into business niches that are complementary to the safety footwear market (gloves, goggles, helmets), replicating the success achieved with its technical apparel range, which, although only recently launched, is achieving significant results, so much so that it will represent 8% of Group revenues in 2020
Strategic levers
The Group intends to continue its growth and strengthen its positioning through
continuous product innovation to increase its market share and margins in higher value-added segments;
further growth of its commercial presence in key markets (Italy and France) and expansion in Germany and the UK, based on the creation of a network of small and medium-sized local distributors;
increasing brand awareness through marketing initiatives;
utilising the up-selling potential of technical apparel to the Group's entire customer base.
U-Power Group intends to pursue its growth strategy in an organic manner. while remaining flexible in assessing, with strict financial discipline, possible investment opportunities, or targeted strategic acquisitions at the right conditions, in order to accelerate the process of growth and internationalisation, leveraging on a solid financial structure combined with a high cash generation capacity.
SOLID DRIVERS FOR THE LONG TERM IN DPI
PPE (personal protective equipment) falls into five categories: safety footwear, work shoes, workwear, hand and eye protection, fall protection, over-the-neck area, respiratory protection and gas detection.
Below are the Drivers of reference for the long term.
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Product innovation:
Strict workplace standards have forced manufacturers to invest in material-focused innovation offering comfort, high levels of safety and brand awareness improving market growth;
Safety awareness:
Growing end-user awareness of safety and compliance with regularity requirements, with footwear considered essential PPE, leads to increasing demand for mid-range and premium footwear;
Product attractiveness:
Consumer preference in moving towards aesthetically appealing products in addition to comfort and safety (lightweight, slip-resistant, stain-resistant, antibacterial, etc.);
Targeting young people in the world of work:
Product appeal is likely to gain importance as younger generations join the workforce replacing the ageing population;
One-Stop Shopping:
End-users increasingly expect retailers' product portfolios to include not only IPR but also other industrial consumables.