our DNA

In Soriso, north-west Italy, P.F. Uzzeni's father founded Almar, a company specialising in the production of sports shoes for international brands such as Puma and Adidas.

The young entrepreneur bought the family company and steered it progressively into the safety footwear sector.

Production focused on safety shoes: the Aimont brand was born, destined to become a benchmark in the sector.

P.F. Uzzeni sold Almar to the CVC Capital Partner fund, which united Jallatte, Lupos and Aimont under the new JAL Group. Uzzeni became its CEO for five years under a non-compete agreement.

After his experience at JAL, Pier Franco Uzzeni founded U-Invest and launched the U‑Power brand with a clear and ambitious mission: to produce and distribute new-generation safety footwear with the aim of becoming the world number one in the sector. Success in Europe was immediate.

Seizing a market opportunity arising from the JAL Group's financial difficulties, U-Invest acquired its assets and brands (Jallatte, Aimont and Lupos), launching a major relaunch operation based on a new business strategy: its success was quickly confirmed by its financial results.

Red Lion is born, the range that revolutionises the concept of safety shoes with technological and design innovations. It is the springboard to European leadership.

The company integrates workwear, expanding its proposal beyond footwear.

Starts a multi-channel brand awareness strategy with media, digital and football sponsorships (Atalanta, Monza and later Inter).

U‑Power establishes itself as a leader in the European safety shoes market.

Diletta Leotta becomes brand ambassador for U‑Power, with highly successful campaigns. The Group's brands consolidate the range: U‑Power with over 30 ranges, Jallatte and Aimont with more than 40 collections. U‑Power becomes title sponsor of the Brianza stadium, renamed U‑Power Stadium, and naming sponsor of A.C. Monza.

The group's integrated style was structured with U-Group S.r.I. as the lead company, flanked by vertical companies for sourcing, production, logistics and distribution.

The Group strengthens its market leadership with a communication combining sport and entertainment. Actor Gerard Butler (2022) and Formula 1 driver Charles Leclerc (2023) become testimonials, while John Travolta becomes the international face and U‑Power Back Jersey Sponsor of Inter, increasing visibility and global impact.

The Green range is launched, developed with more sustainable materials and processes.

New ranges of work gloves and safety helmets complete the offer. The Group expands its logistics infrastructure with the inauguration of a new automated and LEED Gold certified distribution centre in Oleggio Castello (NO).

International expansion continued successfully in the United States with participation in the NSC Safety Congress & Expo in Orlando.

U‑Power becomes a club partner of 1. FC Nürnberg and expands the workwear range. Diletta Leotta is confirmed as brand ambassador for another three years. Red Ego, the new collection of safety footwear that guarantees a step forward in design and innovation, is born.