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OUR PROCESSES
Trade
A B2B sales style that takes U‑Power products from the Group to end users.
From retailer to end user
The U‑Power Group distributes its products mainly through small and medium-sized retailers (hardware shops and specialised shops) who bring footwear and technical clothing to artisans, entrepreneurs and workers in medium-sized companies. Sales are made through an extensive network of sales reps and distributors throughout Europe.
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Investing in brand value
The Group's investments in brand awareness, especially on the U‑Power brand, have strengthened brand awareness and perception. In 2020, €11.5 million (CAGR 2018-20 of 13.2%) was allocated mainly to the Italian market, with the aim of extending the marketing and communication strategy to other European countries.
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360° communication
From TV to social media, from the press to sponsorships: the U‑Power Group's presence is constant and recognisable. Campaigns on Mediaset, with prominent ambassadors such as Diletta Leotta, collaborations with Yamaha DP19, rallies and Monza Calcio, right up to the naming of theU‑Power Stadium in Monza. Each choice has positioned the brand clearly and firmly in the minds of buyers.
The effectiveness of multi-channel
The multi-channel marketing strategy, and especially the sponsorships, exploit U‑Power's international appeal with extremely satisfying results.