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What moves us
The customer at the centre
Sales network, marketing and communication: this is the beating heart of the Group's growth.
An extensive sales network
U‑Power Group relies on an extensive sales network of agents and sub-agents active in Italy, France, Germany, Spain and the UK. With over 70 employees and 30 sales reps handling around 150 customers each, the Group guarantees constant visits and direct support to Distributors and Retailers.
A strong and recognisable identity
The communication strategy aims to strengthen the demand and prestige of brands without inflating them. The strength of brands derives as much from quality and design as from their ability to convey values of exclusivity, tradition and belonging with consistent and recognisable messages.
Multi-channel presence and targeted strategies
In Italy, advertising campaigns started a year earlier than in other countries, where the growth potential is still high. TV sponsorships , social media and sports collaborations strengthen brand awareness by conveying the Group's values and philosophy.
Content and Frequency of Campaigns
The Group's campaigns, which are managed with specialised partners, are carefully monitored to maintain a seasonal thread and strengthen the brand link. Around two campaigns per country are carried out each year, complemented by targeted in-store initiatives to support customers and the launch of new products or markets.