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What moves us
Vision
The Group's vision is based on five core values: the pursuit of excellence, creativity, a forward-looking vision, empathy and the ability to listen.
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EXCELLENCE
Research & Development is the beating heart of the Group, to which we devote significant resources to ensure constant innovation. The aim is to offer footwear and technical apparel that truly meets the needs of workers. Each product is designed to enhance safety and improve the quality of life.
CREATIVITY
We believe in the energy of invention, capable of combining advanced technologies and innovative materials with distinctive design. Each collection is born from the union of functionality and Made in Italy style. Creativity thus becomes the key to solutions that protect and make the wearer unique.
LENGTH
Since 2006, U‑Power has built a path of steady growth, expanding its product portfolio and achieving European leadership in work shoes. The vision is translated into targeted strategies, investments in brand awareness and cutting-edge logistics.
Every step looks to the future, with ambition and solidity.
EMPATHY
Putting people at the centre means listening to and interpreting the real needs of those who work.
Comfort, lightness and performance are designed to accompany daily challenges and the most extreme conditions. Our collections adapt to different contexts, from the construction site to leisure time.
LISTENING
The uniqueness of our brands stems fromattention to detail and constant dialogue with stakeholders and customers. High-quality materials, patented technologies and sustainable solutions are the result of active listening. This is how we build trust, strengthen our identity and create lasting value.