U-Power Group: storia del Gruppo dalle origini fino ad oggi

1950 / 1987 - ALMAR

P. F. Uzzeni takes over the company founded by his father in 1950 in Soriso, in the province of Novara (Italy).
Almar produces sports shoes for Puma, Adidas and other brands but turns towards accident prevention and gradually focuses more and more on the production of work shoes, which becomes the main production.

1988 / 2000 - FOCUS ON SAFETY SHOES

Production focuses on safety shoes, and the Aimont trademark is registered.

2000 / 2005 - CONSOLIDATION

P. F. Uzzeni sells Almar to the CVC Capital Partner investment fund and merges it with its main European competitors, Jallatte and Lupos, to create the JAL Group, in which P.F. Uzzeni covers the role of CEO for 5 years.

2006 / 2013 - ESTABLISHMENT OF U-INVEST

At the end of 2005 P.F. Uzzeni leaves the JAL Group and founds U-Invest with a very specific goal: to produce, distribute and market safety shoes under the U-Power brand. U-Power immediately reaches a prominent position in the European market.

2013 / 2016 - RELAUNCH OF THE BRANDS OF THE JAL GROUP

In 2013 U-Invest acquires the main assets and brands of the JAL Group that include the Jallatte, Aimont and Lupos brands, which are relaunched in 2015 with a new positioning strategy. The financial data recorded in 2016 highlight the success of the strategy applied and the growth of all the brands involved.

2017/ 2020 - GROWTH OF THE U-POWER GROUP

In 2017 U-Power launches the innovative Red Lion collection range that allows the company to become, in 2019, the leader on the safety footwear market in Europe. The Group expands its strategy by increasing the offer of products to the public with the integration of workwear lines to complement the wide range of safety shoes. An important brand awareness strategy is developed to support the authority and reputation of the brand with the involvement of various channels including Media, Digital and the sponsorships of football teams (Atalanta Bergamasca Calcio and AC Monza).

The Workwear Sector records increasingly satisfactory and stimulating results and pushes the Group to move more strongly in this direction to achieve the same leadership position reached by the safety shoes in the European market.

The high quality, the constant technological and design innovation of the products (footwear and clothing), the distinctive and recognizable character of the products and models, as well as the timeliness and attention to customer service, the widespread distribution system in the markets in which it is present, are the reasons for the success of the Brand.

At the end of 2020 the main brands of the Group - U-Power, Jallatte and Aimont - were present on the market with a wide range of proposals: U-Power (31 footwear collections and 12 clothing collections), Jallatte (21 footwear collections;), Aimont (20 footwear collections.).

2021 - EXPANSION OF THE U-POWER GROUP

In March 2021, the U-Power Group was established for which the parent company provides centrally managed services such as marketing, management control, treasury, IT and which holds the shareholding of the following companies:

U-Group S.r.l., the main company of the Group that markets finished products using the logistics services provided by U-Logistic; Altek Europe S.r.l., a company that deals with all the procurement of the raw material for the production of footwear; Martek S.a.r.l., a Tunisian production site that makes footwear with the raw material purchased from the Group's subsidiaries; Granbis S.a.r.l., Group's brokerage company that purchases the finished product from the Tunisian subsidiary and then resells it to U-Group; Belbis S.a.r.l., Group's brokerage company that purchases the finished product from the Tunisian subsidiary and then resells it to U-Group; U-Logistic S.r.l., a company that manages all logistics activities related to order fulfilment and product deliveries; Jallatte S.a.s., a French company that deals with the production and marketing of finished products (footwear only) using the logistics services provided by U-Logistic.

KEY EVENTS LEADING TO U-POWER GROUP

1950