LATEST NEWS
03/11/2025
NEW U-POWER SPRING 2025 MEDIA CAMPAIGN
Spring is coming to U-Power! The new media campaign starts on 23rd March, for four weeks. The new TV advert will present the revolutionary range of safety shoes Red Ego, designed to offer maximum lightness and comfort.
02/23/2025
U.LITE: THE SNEAKERS STARS OF THE NEW TV ADVERT!
It’s time for lightness, style and freedom! From February 23rd, 2025, the new U.Lite sneakers by U-Power Lifestyle will be on TV with an exclusive advert that tells the energy and versatility of this collection.
10/07/2024
NEW U-POWER MEDIA CAMPAIGN WITH DILETTA LEOTTA
Diletta Leotta presents the Red Leve range ultra-light safety shoes and the latest innovations in high-tech workwear.
02/01/2024
NEW ITALIAN MEDIA CAMPAIGN STARRING DILETTA LEOTTA + SPECIAL STAR
The advert will highlight the sneakers of the URBAN range, the latest news at U-Power: a collection of 16 models suitable for every situation.
11/29/2023
U-POWER TRIUMPHS AT "55th KEY AWARDS" WITH "UNDERCOVER SPIES": A SUCCESS OF SAFETY AND STYLE
We are pleased to announce with great enthusiasm that the U-Power Group has reached an extraordinary milestone at the "55th KEY AWARDS". The TV commercial "Undercover Spies" won the jury’s heart at the Media Key Awards nominations, triumphing in the prestigious Family Lifestyle & Security category.
09/25/2023
THE NEW U-POWER CAMPAIGN ADVERT IS TINGED WITH SUSPENSE
We had already announced it: John Travolta is the new U-Power testimonial alongside Gerard Butler in the brand-new TV advert that will air on all major networks from October. An integrated media campaign that will run simultaneously in Italy, France, Spain, Germany, the UK, the Netherlands and Poland and which sees the two Hollywood heavyweights on screen together for the first time.
09/15/2023
U-POWER IS NEW INTER’S OFFICIAL BACK JERSEY PARTNER
It’s official: U-Power is the new Official Back Jersey Partner of FC Internazionale Milano. The agreement, signed in Milan today, 15 September, at the HQ of the Club Nerazzurro, will last four years starting from the derby between Inter and Milan and until 2027.
07/12/2023
U-POWER CONFIRMS AC MONZA NAMING SPONSOR FOR 2023/24
U-Power Brand, leader in Italy and in Europe in the safety shoes and workwear sector today announced the renewal of sponsorship for the 2023/24 season with AC Monza.
05/29/2023
U-POWER MEDIA CAMPAIGN: WORK GLOVES AND SAFETY HELMETS
With the new TV Advert and the new Brand Ambassador U-Power presents two great news. A new range of products - work gloves and safety helmets - complete the offer to the public and a new testimonial: Charles Leclerc.
03/29/2023
NEW U-POWER MEDIA CAMPAIGN SPRING/SUMMER 2023
Diletta Leotta, protagonist of the TV commercial, will present the new Red Premium safety shoes and the latest in high-tech workwear.
01/16/2023
U-POWER SHOWS WITH MAGLIANO DURING MILAN FASHION WEEK
This new collaboration was born from the need of the luxury brand to create work shoes that could be part of the new collection FW 23/24. U-Power turned this challenge into an occasion to celebrate the everyday hero, the worker, who works with passion and effort.
12/23/2022
U-POWER PRESENTS NEW TV CAMPAIGN FOR EPIPHANY 2023
U-Power through this spot wants to recommend a special gift, Verok shoes from Red Lion line, safety shoes with high grip tread that ensures stability even on the most insidious surfaces and that returns energy at every step thanks to the Infinergy® system.
11/30/2022
U-POWER AND RUNWAY WIN TOUCHPOINT VIDEO STRATEGY AWARD
The 2022 edition of Touchpoint Awards Strategy has just ended in Milan and U-Power is proud to announce that the project U-Power Scarpa d'oro Award realized together with the Runway agency has been awarded the "Video Strategy" award.
10/19/2022
GERARD BUTLER FOR U-POWER: THE NEW MEDIA CAMPAIGN
For the new Autumn 2022 Media Campaign, U-Power presents all the latest news with an exceptional testimonial: Gerard Butler. The award-winning actor represents the authentic spirit of U-Power man for values, professionalism, spontaneity and charisma.
10/12/2022
U-POWER WINS EXPORT CAPITAL 2022 AWARD
On 11 October 2022, U-Power General Manager Giovanni Falco received the Export Capital 2022 Award in the Emerging Exporters category for the Footwear, Leather and Leather sector, on behalf of Franco Uzzeni.
06/17/2022
MEDIASTARS 2022: U-POWER TRIUMPHS IN THE ONLINE ADV SECTION
U-Power and Global Brand Communication win the first prize in the SEO category and two Special Stars for the experience design and creative direction of the website.
04/12/2022
U-POWER PRESENTS NEW MEDIA CAMPAIGN WITH DILETTA LEOTTA
This is a campaign at the center of which we see the latest in clothing and work footwear, including Red Leve, the line of ultralight safety shoes.
04/11/2022
2021 FOR U-POWER CLOSES WITH OUTSTANDING RESULTS
The health emergency from Covid-19 has put a strain on several realities in our country and in the world. U-Power, however, has found the energy to go further and achieve more and more important goals through the implementation of new projects.
04/08/2022
U-POWER CONFIRMS LEADER IN ACCIDENT PREVENTION
La Stampa tells about U-Power: taste and design Made in Italy at U-Power’s home make workwear and safety shoes, not only practical and functional, but also of high quality.
12/20/2021
U-POWER PRESENTS NEW TV CAMPAIGN FOR EPIPHANY 2022
To be sure that the Befana "works" safely, it would take new shoes, like the Verok of the Red Lion line..
12/06/2021
U-POWER PRESENTS RED INDUSTRY GREEN WITH ZERO CO2 EMISSION
U-Power, the European leader in the safety shoe market, is the first manufacturer in the world to present to the public a range of safety footwear not only "green" - thanks to the use of recycled materials and compounds originating from renewable sources - but totally Carbon Neutral.
07/07/2021
U-POWER CONFIRMED AS AC MONZA’S SPONSOR FOR 2021/2022
After the success of the first season as Naming Sponsor of AC Monza, U-Power confirms the sponsorship for the 2021/2022 season. The new season sees, once again, the U-Power logo on the team’s jersey and continues at the U-Power Stadium.
06/30/2021
U-POWER BEGINS STOCK EXCHANGE LISTING
The European brand of PPE safety shoes and workwear is on the market MTA bag. The reasons are linked to a new phase of growth, expansion in new markets and the future generational transition.
06/24/2021
BACK2BUSINESS FOR THE RED&WHITE SPONSORS
After several months of virtual meetings and forced distance, a B2B meeting organized by AC Monza, called Back2business, has finally returned to the scene.
09/04/2020
U-POWER NEW NAMING SPONSOR OF AC MONZA, HERE IS THE U-POWER STADIUM!
U-Power, a leading company in the footwear and workwear sector, alongside AC Monza for the 2020-2021 season.
09/04/2020
U-POWER STADIUM UNVEILED: START OF A NEW ERA
Today was held the official presentation of the U-Power Stadium, which Friday, September 25 will host the return of AC Monza in Serie B after 19 years, in the inaugural race of Serie BKT 2020/21.
07/12/2018
U-POWER SECOND JERSEY SPONSOR
Atalanta B.C. is pleased to announce that U-Power, a leading company in the work footwear market, will be the second jersey sponsor in the 2018-2019 season. The presentation of the new partnership was held at the “Il Pianone” restaurant in Città Alta in Bergamo.
07/11/2018
ATALANTA'S WELCOME TO U-POWER
To welcome U-Power in the world-Atalanta, the president Antonio Percassi: "We are delighted to announce this new partnership, with a fantastic, international group, the leader in its sector. An extraordinary empathy with Franco and the whole Uzzeni family was born immediately. They have an incredible history, and I sincerely thank them for choosing Atalanta.
